There is something that is talked about in internet marketing circles called shiny new object syndrome.
This simply means that instead of staying focused new (and sometimes not so new) marketers run off and by the big new release—and promises of super wealth.
I am afraid the same can be said for bodybuilding—both routines and supplements
Every month the magazines are loaded with page after page of ads—each looking and sounding better than the next.
I am afraid to say (in my opinion) that most are full of under-dosed ingredients and an over inflated price tag.
WHAT CAN BE DONE
The first thing you can do to protect yourself from shiny new supplement syndrome is this.
If something is working for you right now—why change it.
Do you like the taste of your current protein powder?
Do you feel it is working for you—either pre or post workout?
If it is, why change?
The second thing you can do is to see if you can help yourself, without the need for supplements.
What exactly do I mean?
Simple.
If you find yourself constantly in need of a pre-workout drink to get you going for your workout—and are constantly switching brands to find one that works—maybe you should consider going to be earlier so that you will have more energy for your workouts.
The third thing you can do is to simply be honest with yourself
Why are you always buying new supplements?
Is it so that you can justify not training so hard, thinking that the new supplement is going to make up for the lack of hard training.
Because if you think this way—I don’t like saying this but—no supplement is going to make up for bad training.
LAST COMMENT
Lastly, I would like to bring up one more point.
I’ll call it the common sense point.
Honestly, really deep down, can you believe the claims made about the supplement?
Rapid gains in muscle, serious drops in body fat—those take hard work and a cleaner diet.
Again, can you believe the claims?
Because if you cannot believe them—well then I would say you should save your money as it would be better off used to buy some good quality food.
UNTIL TIL NEXT TIME
WORK HARD


